VF, following millions of consumers, will shed its denim
NEW YORK — The company that makes Wrangler and Lee jeans is breaking off its denim division to focus on its fast-growing outdoor and activewear business as Americans swap out jeans for yoga pants.
VF Corp. said Monday the non-denim division would include its other well-known brands, The North Face and Timberland, Altra, Icebreaker and Williamson-Dickie.
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